The book tries to focus on and inform readers that designing, conducting, analysing, and forecasting as natural science, but there is a method involved in conducting election surveys and forecasting elections that is possible. 

The historical overview of election surveys provides a key insight and perspectives about the development and growth trajectory of opinion polls in India and this book is useful guide for knowing more about the history of election surveys in India.

The book addresses the core questions of how to conduct election surveys, whether opinion polls, exit polls, or post-polls are a scientific exercise, rather than being the guess work of some people or a mere collection of views or opinion of some voters.  ( Buy Now








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